Math & Stats

Causal Inference, Uplift, and Experimentation

Prepare for causal questions around confounding, treatment effects, uplift modeling, observational data, and experiment design.

Recommended on day 6100 minutesAdvanced

Learning objectives

  • Separate prediction from causal effect estimation
  • Explain confounding, selection bias, matching, IVs, diff-in-diff, and uplift
  • Know when an experiment is required instead of offline modeling

Interview prompts

  • How would you estimate whether a notification caused higher retention?
  • What is the difference between propensity modeling and uplift modeling?