Learning objectives
- • Compare search, ads, and feed ranking architectures
- • Reason about retrieval, auction, relevance, calibration, and business constraints
- • Design feedback loops without amplifying bias or spam
System Design
Search, Ads, and Feed Ranking Design
Prepare for high-frequency ranking systems with query understanding, auctions, personalization, calibration, and latency budgets.
Recommended on day 68120 minutesAdvanced
Interview prompts
- • How does ads ranking differ from organic feed ranking?
- • What metrics would you use for search quality?
Prerequisites